Communication & Marketing (Υπεύθυνος Eπικοινωνίας & Marketing)
Location: Patras
Full-time employment
Department: Marketing
Divisions: Commercial Refrigeration & Air-conditioning
Overview
The candidate should be able to implement the marketing strategy across our Distribution network in Europe. He will be able to coordinate marketing activities and work closely with outsourced teams to establish a strong brand identity strategy.
Reports to: Commercial Manager
The potential Candidate should be able to:
- Manage and coordinate marketing function across sub-divisions
- Market research, brand/product management, trade management, and promotions to meet company's strategic goals
- Develop and implement the marketing strategy in distribution channels in Greece and overseas (distributors, wholesalers, retailers)
- Conduct field visits in order to monitor the implementation of marketing guidelines, understand customer needs and monitor the competition
- Prepare, propose and monitor the budget for each division as set by the company
- Prepare the briefs for Trade Marketing
- Develop Social Media Marketing
- Develop marketing plan for all Europe, including pricing strategies, sales plans, and implement product strategies
- Give guidelines and supervise Visual Merchandising, Customers Training, Annual Calendar, Product Launches, PR activities
- New Product Development and Retail Marketing Strategy
- Oversee brand/product introductions, marketing/sales campaigns, promotion activities, and advertising and assess their success against the plan
- Promote brand identity
- Ensure connection between marketing and sales functions and supervise their joint work with distribution channels
Requirements:
- Graduate or Post Graduate degree
- Fluent English and Greek (additional languages will be considered plus)
- Strong & motivated personality
- Excellent use of Microsoft Office
- Capable of making PowerPoint presentations
- Good appearance
- International marketing knowledge
- Experience in marketing
Benefits:
- Mobile
- Laptop
- Career development opportunity
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