Generation Y – International eBusiness Experts, a well-established and highly successful interactive agency based in Athens, Greece, seeks Marketing Consultant.
- Lead performance advertising strategy and implementation including campaign development, consistent optimization, and content creation.
- Develop and manage digital advertising campaigns that support both top and bottom of the funnel.
- Lead strategic planning and tactical execution, test and vet digital partners, build, manage and optimize campaigns, develop, analyze and communicate performance reports.
- Work cross-functionally with internal and external partners to align digital campaigns to overarching marketing objectives.
- Provide strategic insight to develop seasonal, regional and national advertising campaigns.
- Act as thought leader in digital and programmatic advertising space for the brand, including maintaining fluency in the most recent best practices.
- Achieve key performance targets and develop and evangelize new programs, capabilities, and technologies.
- Actively develop, test, and analyze content, targeting, bidding strategies and landing pages to maximize results, drive volume, meet revenue goals and increase ROI.
- Use data to build upon success of program, while operating within specific forecast models.
- Manage tracking, reporting and analysis of marketing campaigns and provide monthly management reports.
- Perform organic competitor analysis to discover content gaps and opportunities to optimize digital strategy.
- 4-year bachelor degree in a relevant field (such as marketing, communications, advertising)
- Demonstrated proficiency in digital marketing technologies and software
- Minimum 4+ years
- Knowledge of advertising techniques
- Demonstrated written, oral, presentation, organizational, and interpersonal skills.
- Ability to analyze information and arrive at informed decision.
All applications will be treated as confidential.
Those interested can send their resumes with a recent photo attached to the following e-mail:
[Για να στείλετε το βιογραφικό σας, κάντε κλικ εδώ.]