SWOT is a Hospitality Management Company that operates in four areas of expertise: Hotel Management, Sales & Marketing Services, Advisory Services and Asset & Investment Management. The Firm is headquartered in Athens, Greece and maintains an operational scope in Southeast Europe. SWOT was established in May 2013, and today is trusted as an approved white flag operator of Marriott International, Accor Hotels, Radisson Hotel Group and Nikki Beach Worldwide.
The Firm’s principals have maintained a consistent track record of strong performance and value creation. They have acquired, developed and managed some of the most high-profile hotels in the region, with more than 3,500 rooms and a value in excess of €1 billion. The Firm’s Advisory team has underwritten large hotel portfolios of more than 2 billion on behalf of systemic banks and institutional investors.