Mr. Petrocheilos was born and raised in Athens. He studied gemology and gemstone assessment in Idar-Oberstein in Germany. At the age of 22 ,he started working in jewelers administration.
Era Jewellery has been established in retail stores since 1990.In 1999 Mr. Petrocheilos began his first business steps in Hotel Retail by opening his own Era Jewellery in the ROYAL MARE VILLAGE HOTEL.
Today Era jewellery has 6 branches in Greece and Cyprus while providing customer Service in Moscow and his network continues to grow.
In 2011 he decided to expand his business activity of jewellery in hotel Retail into Tourist shops, resulting in the foundation of SUMMERSTORES that now has grown to 8 stores in 6 Hotels.
The company started in 2011 by opening the first of the stores in Aldemar Knossos Royal.
Despite the unfortunate economic situation in Greece the company managed to create profit, which led to opening three new stores in Aldemar Royal Mare hotel the year after. The successful two year run continued in 2013 with the acquisition of another store in Atlantica Sensatori. Furthermore, an additional 2 stores were added to the Summer stores family in 2014, the first in Hydramis Palace and the other in Vantaris Palace. The last in the store line is Marina Hotels & Bungalows, which opened in 2016.
In conclusion, Summer Stores today counts eight stores in six hotels and aims to expand to twelve stores within the next five years.
Having a six year experience in managing and developing Hotel Retail Stores, while operating based only on equity capitals (operating on a zero loan basis), Summer Stores is moving steadily towards that goal.