Minerva is a Greek underwear company that was established in 1942 in Thessaloniki, Greece. Minerva has several different product lines: underwear, homewear, loungewear, pyjamas, lingerie, beachwear, activewear for men, women, and children. Ever since its foundation, Minerva has stood for luxury, elegance and high-end garments while being affordable and pleasant to wear. Minerva is today a distinctive brand and leader in Greek underwear market due to the supreme quality of its products. In Greece, Minerva controls 25% of the men’s underwear market, 14% of the women’s, and over 30% of the baby’s and children’s market (Minervakia). All these years the company is investing in its human resources and technology while extending its activities to the international markets. Minerva owns 30 shops in Greece and Cyprus, is present all over Greece with more than 800 sales points, and sells online worldwide via its e-shop www.minerva.gr.