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INFORMATION RESOURCES HELLAS AEE

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INFORMATION RESOURCES HELLAS AEE

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Accelerating Innovation - Empowering Clients to Grow Their Business

Helping the world’s leading CPG, retail and healthcare companies transform insight into impact through innovative solutions and services

Innovate or perish. In today’s hypercompetitive environment, CPG, retail and healthcare companies must continuously invest in innovation to navigate the shifting sands of changing shopper attitudes. IRI, Inc. provides the information, analytics, business intelligence, consulting services and expertise these companies leverage to embed innovation throughout their organizations. These capabilities empower transformative change across sales, marketing, merchandising, category and brand management, and shopper marketing that result in accelerated performance and growth. SymphonyIRI’s capabilities are supported by revolutionary technology platforms, the integration of unrivaled empirical information on markets, consumers and shoppers from virtually any source, and teams of experts highly experienced in implementing these solutions.

More than 95 percent of Fortune 100 CPG and retail companies turn to IRI to accelerate innovation and growth within their organizations.

IRI - Μια ιστορία γεμάτη καινοτομίες

Originally founded in 1979, as Information Resources, Inc. (IRI), IRI is the world’s leading innovative partner that helps clients transform insight into impact at every level of their organization across sales, marketing, merchandising, category and brand management and shopper marketing to achieve high performance and growth. Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only IRI has the unique offering of intelligent people with deep domain expertise across a variety of different industries and specialties who are powered by innovative solutions built on a foundation of predictive analytical models, breakthrough information processing, and business intelligence capabilities. Supported by revolutionary technology platforms and the integration of unrivaled empirical information on markets, consumers and shoppers from virtually any source, IRI is positioned to deliver new levels of performance and growth for clients.

The company has been providing market solutions for CPG manufacturers and retailers for over 30 years. In late 2003, the company was acquired by the industry-visionary company Symphony Technology Group, run by Dr. Romesh Wadhwani. That acquisition was the catalyst for a major transformation. Since the acquisition, the company focused on changing the value proposition for its CPG, retail and healthcare clients by striving for a ten-fold increase in the value its clients realize from its market information, analytic and decision support software solutions. To support these efforts, it has been focused on developing predictive, on-demand analytic applications designed to empower manufacturers and retailers to manage their businesses for profitable growth.

In June of 2011, IRI announced that an affiliate of New Mountain Capital LLC completed its majority investment in the company, positioning it for the next phase of growth and customer-centered innovation for its blue chip roster of consumer packaged goods (CPG), retail and healthcare clients. New Mountain Capital is a New York-based firm that currently manages private and public funds with more than $9 billion in aggregate capital commitments as of June 1, 2011, with a focus on growth equity investing and business building. With the investment, New Mountain is the majority shareholder in IRI. Symphony Technology Group maintains a significant equity position in the company. In April 2013, SymphonyIRI Group, Inc. announced that it is embracing its founding name of Information Resources, Inc. and rebranding as IRI. The embrace of the IRI brand is underscored by a business strategy and mission to deliver growth for clients across the globe by pinpointing what matters and illuminating how it can impact their businesses.

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